DABRA LONDON – fashion forward statement pieces
DABRA LONDON is a designer label is known for its fashion forward- looking statement pieces which boldly bridge the line between the classic and the directional. The London based British brand is most definitely not for the shy and retiring but for the woman who likes to make an entrance and command her environment before she even speaks.
Specializing in head turning dresses, sharp tailoring and outerwear, the label traverses from the use of soft and fluid silhouettes to the architectural cuts played out in vibrant and unusual palettes. The key to the labels success has been its ability to comfortably unite the contradictory elements of history, place and era with the opposing forces of modernity and the progressive. Dabra is where London edge meets the refined and where the classic meets the streets.
The brand’s director Patrick Dabra, an alumni of The London College of Fashion, University of Arts, received some national press attention very early on in the label’s life, including being hailed as ‘one of Britain’s Hottest designers’, by the Daily Mirror and a listing in The Independent’s ‘Emerging Talent’ column. Deciding to take a more alternative route to most fashion designers, he moved to China and Hong Kong , where he lived and worked for a number of years developing the Dabra London Brand, seeking inspiration, consulting and creating signature collections for some of China and Hong Kong’s biggest fashion and accessory brands including Artini whose clients boasted: Armani, Givenchy and Lancome.
The company’s ethos has remains the same: ’Whilst trends are optional, style is essential’ and that the ‘art of dressing’ is as impacting on the soul as it is to the eye’.