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May 17, 2021 by Modern Press Video 0

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April 7, 2021 by Modern Press Video 0

Augmented Reality Service: Try-Before-You-Buy

In the context of a low-touch economy and a difficult period for the fashion world as the current one, it becomes challenging to show the new collections to our potential customers. At Modern Showroom, we have introduced Augmented Reality in our commercial offer to organize interactive demos to customers, without necessarily having to have all the physical products available and without the cost of transport and shipping. The fashion industry is one of those most affected by the effects of the Covid-19 pandemic. From the cancellation of fashion shows and presentations of new collections – often organized behind closed doors – to the drastic drop in sales experienced by both fast fashion and high fashion brands and the consequent closure of many stores, the fashion industry is experiencing a complex scenario, which nevertheless offers the possibility to rethink certain dynamics and implement improvements. The most drastic change has undoubtedly been the shift of sales to online channels. This rapid switch has meant that many brands have created their e-commerce, with difficulties both from an economic point of view and user experience, which often finds it complicated to buy clothing online. This is true both for the final consumer and for […]

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BLAKE MILL FEARLESS SHIRTS

BLAKE MILL IS AN ARTISAN MEN’S SHIRT COMPANY BASED IN MACCLESFIELD BLAKE MILL IS AN ARTISAN MEN’S SHIRT COMPANY BASED IN MACCLESFIELD, UNITED KINGDOM. THE BRAND MAKES FUNKY AND EXQUISITE SHIRTS FOR THE FEARLESS MEN (OR WOMAN) WHO IS NOT AFRAID TO SHOW THEIR PERSONALITY THROUGH THEIR STYLE. EACH SHIRT PRINT HAS A SPECIAL CONCEPT INSPIRED BY THE WORLD OF ARTS, LITERATURE OR EVEN MATHEMATICS. THE SHIRTS ARE MADE BY HAND FROM THE FINEST HIGH QUALITY FABRICS SOURCED FROM EUROPE. for enquire please contact modern showroom milano

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The artisan expression

of the Leonora brand Attention to detail sets them apart.  Every single processing phase includes rigorous checks in order to guarantee compliance with a high product quality standard. Leonora immediately established itself as one of the most prestigious Italian producers. The brand’s will is to favor an artisan production system. This made it possible to maintain high quality standards. The brand was born in the fabulous 90s. In this period, the trends were sought after, eccentric, voluminous and colorful. Despite the fashions, the Leonora brand has always managed to differentiate itself by establishing itself in the fashion system. A timeless style characterizes the brand’s collection. A strong identity resistant to changing market changes. The Leonora brand continues to promote excellence by enhancing the authenticity of Made in Italy. Fashion, color, design Leonora is an Italian brand that grows and evolves thanks to constant stylistic research. Passion, dedication and resourcefulness. Today as then, these three characteristics constitute the soul of the company. Craftsmanship and love for sartorial tradition can be seen in every garment. Brand is, today as in the past, custodian of the artisan aspects of the most noble and prized Italian tailoring tradition. The constant research and innovation, and […]

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May 13, 2020 by Modern Press Video 0

IVY GROOVY, irresistible Gypsy & rock and roll!

A dream in which to sink down to rediscover one’s own spirit:  experimental like the rock of the 70’s, madly exuberant and free, gypsy, absentmindedly poetic and naive. As simple and elegant as the facets of a stone, as precious as the brilliance of light reflected in it, the bodies are finally free to express themselves in a secret game of clean lines, contemporary cuts and total black look. The collection is a continuous chatter in foreign languages. The Scottish tartan wraps vests that tell of long Gypsy journeys across the Balkan lands; wide geometric gutters meet with stiff bows and necks, rooted in the style of ancient Sicily, rigid, but maliciously tempted by a certain taste of the Baroque. A Wunderkammer of precious details, unconventional, that exalt an imaginative and refined soul. A collection designed for dreamy, original women with a strong personality and freedom! Messy overlaps, irresistible patterns, underground traces. Fringes, studs, pearls, lace and transparencies.Oversized volumes are enriched with striking prints and details, cut-outs and decorations that cannot be missed.The models of the casual world are transformed and stretched into large T-shirt dresses, tulle and outerwear, the result of creative collages.The Ivygroovy style, with its taste for the eccentric […]

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March 23, 2020 by Modern Press Brands, Spring Summer 0

SILKNY by Michele Lee, the excellence of Chinese manufacturing

In 2015, SILKNY launched a ready-to-wear collection in New York made of the highest quality silk and silk blends. The collection focuses on classic designs that are sophisticated and fashionable without sacrificing comfort and quality. Inspired by the luxurious look and feel of silk and silk blends, SILKNY sources their high-quality fabrics from all over the world, including China, a top silk manufacturer for centuries, as well as France, and other European countries for laces and handcrafted finishes. With a vision that blends contemporary style with timeless elegance, the collection includes everything from asymmetrical takes on the classic pencil skirt, to plush winter coats, and mixed media blazers. Crafted using the latest eco-friendly technology available in manufacturing, the SILKNY collection strives to make women feel both powerful and romantic. Sales Campaign of SILKNY terminated! for further info contact MS

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March 3, 2020 by Modern Press Brands, Spring Summer 0

POPPY FIELD THE LABEL, Ethical added values

mixture of culture and the influence  The identity of the brand is the fruit of the mixture of culture and the influence of the new countries and thepassion of its inhabitants from there was born a simple, bohemian and timeless line, Poppy Field the label .. – respect for women to help them help them integrate into society.– Ethics and environment, we use natural dyes without artificial treatment.– we are brave and embrace creativity and innovation– we use noble materials such as silk and leather– sell high quality products at a price accessible to everyone-our goal is to continue traveling around the world in order to find the best materials possible-

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March 3, 2020 by Modern Press Video 0

DIVISIONE PROTAGONISTA, What a woman wants!

The true DNA of the brand is in the clear cuts, pure geometric shapes, basic colours and contemporary looks.Launching in 2013 Divisione Protagonista has emerged onto the luxury fashion scene and has caught the glistening eye of the female fashion world. The desires of what a woman wants to experience when wearing a garment has been thought about with each piece to produce collections that define a woman’s personality. Since launching the designer Lina Brankova Taneva has explored the various subtle layers of a woman’s character and taking inspiration from the exquisite nature that has surrounded Lina throughout her life, she has designed layering monocromic pieces made with luxurious natural fabrics such as pure silk, cotton and very fine wool. The Bulgarian born fashion designer embarked on her fashion career after having travelled the world as a model before graduating from university with a Journalism degree in 2002. Appearing in the likes of Bazaar, Elle and Cosmopolitan her styles have always resonated with avant-garde luxury fashion. The fashion world had such a strong pull on Lina that after graduating university she created the contemporary award winning fashion brand ZRB Woman that became and still is prosperous in Bulgaria.In 2013 Lina […]

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March 3, 2020 by Modern Press Video 0

DEKO’Z the must-have pieces

DEKO’Z conceives to bring the trendy wardrobe to our fashion minded women day in and day out. Styles offer are always the must-have pieces that won’t bust one’s wallet. The fabric, colour & fit that will not only look good in the photos, but they will look better when our women put them on. We want you to feel proud of having owned our products. With its inception in 1996, DEKO’Z is affiliated with a premier multinational trading company engaged in multiple aspects of apparel work including: design, manufacturing, distributing and retailing. Headquarter in Hong Kong with established offices in New York, Shenzhen and Hangzhou. The brand has been operating in several department stores and shops in Hong Kong. The Management decides in 2016 that to bring the most value to customers, the selling platform has to change. DEKO’Z is now on line!

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VALENTINA POLTRONIERI design and architecture

Passionate about technic design and architecture  she attended a three-years course in Fashion Design at the prestigious Marangoni Institute in Milan, where she started settling in the industry, expressing her interest and becoming a pattern maker. During on summer break, she interned for the Reda woolen mill in the renown wool district of Biella. There she had the chance to lear all the procedures and steps to craft a garment. Once graduated from Marangoni, she started training in an Italian manufacture in Vigevano, attending afterwards a master in womenswear pattern-making at Istituto Carlo Secoli in order to get a 360° know-how in that field. Her creation process is constantly inspired by far greatest passion: travel, architecture (especially the Rationalism, Catalan Modernism and Art Nouveau movements), contemporary art, cinema and theatre. In February 2017, her big dream finally came true. She founded her namesake, label, working very hard on her first official collection, Spring-Summer 2018, that will be shown to the Italian Press on the 24th of October in Milan. She worked for a manufacturing company in Vigevano carrying out the work of stylist for the internal line of the company “Scarlet” and which follows the production details. In addition to […]

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