Baju

New clothing brand

See the new brand at modern showroom

The Journey of People of Baju
Founded in New Delhi’s summer of 2019 in a small yet ambitious dye setup, we began as an experiment of nature’s natural dyes. Extracts of beetroots and pomegranates, and leftovers of roses, marigolds and bougainvilleas adorned our birthplace, a kitchen.

The first to be born in our upturned cradle was our signature pale pink palette. This entrepreneurial initiative gave our founder her vision, and us a road ahead. A road carved by passion and distinguished by grace,In 2020 Baju was introduced to Jakarta, Indonesia. A country filled with distinguished art, culture and its own heritage. Baju aims to bring both these worlds together, offering a unique sense of living.

Baju is a young indigenous label, focusing to create designs that are affordable, comfortable and flattering to all body types. Our products support local communities, handcrafted in Indonesia and India.
Our brand identity takes shape from our Indian and Indonesian roots. Baju is a word close to our hearts, like its meaning in Hindi, In Indonesian, it represents beautiful clothes.

Website brand: https://peopleofbaju.com/