In the context of a low-touch economy and a difficult period for the fashion world as the current one, it becomes challenging to show the new collections to our potential customers.
At Modern Showroom, we have introduced Augmented Reality in our commercial offer to organize interactive demos to customers, without necessarily having to have all the physical products available and without the cost of transport and shipping.
The fashion industry is one of those most affected by the effects of the Covid-19 pandemic. From the cancellation of fashion shows and presentations of new collections – often organized behind closed doors – to the drastic drop in sales experienced by both fast fashion and high fashion brands and the consequent closure of many stores, the fashion industry is experiencing a complex scenario, which nevertheless offers the possibility to rethink certain dynamics and implement improvements.
The most drastic change has undoubtedly been the shift of sales to online channels. This rapid switch has meant that many brands have created their e-commerce, with difficulties both from an economic point of view and user experience, which often finds it complicated to buy clothing online.
This is true both for the final consumer and for the owners of stores and boutiques, for whom it has become much more complex to see the collections before deciding whether and what to buy for their customers.
For this reason, we decided to offer an AR service to meet the needs of our customers and facilitate the transition from a traditional form of business to a more modern and digitized one.
Thanks to the partnership with Aryel, an AR marketing platform, we expect to reach more easily the stores and boutiques that want to propose to their customers the partner brands of our showroom, showing them the collections down to the smallest detail even remotely.
All you need is a smartphone or a tablet to activate the AR experience and see the 3D models of the collections in your store, thanks to the camera function of your device. The service does not require you to download apps or have any special technical skills.
The fashion industry is changing. We are changing with it: we see this challenge as an incentive to change for the better, strengthen our sales strategies, renew the marketing mix, and offer our brand partners and our customers an even more accurate and reliable 360° service.
When we work from home, we don’t have to replicate the office environment!
It’s the same story, the short story we all know. It’s the story we heard from other generations, and most likely, the story we will pass on to the younger generation. The story about health, the one given by Nature itself. Silk. The beautiful and eternal feeling of well-being, softness, and luxury.
“Being beautiful means being healthy and in sync with Nature.”
Silk brings so much to our lives. It can improve our health, our relaxation, our
sleep, with both short-term and long- term benefits reaped by those who genuinely embrace what silk brings to the table. Not only is silk all-natural, but it is also very durable and resistant, meaning the average piece of silk will last for quite a while, years, and even decades.
It’s not for everyone. It’s for those that can find the most profound and beautiful meaning of a good life despite the life’s harnessing thrown it at us.
While it may not be the most affordable
choice in the market, silk provides the most value. Buy one wear it a million times and make sure adding to it The Story, that Short Story of wisdom you want to pass on to next of kin.
You don’t feel like dressing up for a regular job day. You feel like wearing the suit jacket and matched them with the most comfortable pair of pants you have. That’s cool. It’s the new cool. It’s a way that will shape the fashion landscape for years to come, and we all contributing to it, probably more than we ever did. We’ll probably change the way marketing address and influence us too.
When we work from home, we don’t have to replicate the office environment. In fact, we shouldn’t. Instead, we should consciously structure our workweek accord- ing to the benefits of each location.
“Work-from-home days can be struc- tured for flexibility.”
And above all, work-from-home days can absolutely allow for comfort and a “relaxed mindset.” We can set the temperature to our happy place and wear whatev- er makes us feel best.
Change and the idea of uncertainty scare us, but maybe it is not about that, but the way we perceive stability. We have the chance to change. Let’s change the things that made us feel constrained and replace them with those things that make us feel good. This is an opportunity to redesign your house, to revise your priorities and adopt new healthy habits.
BLAKE MILL IS AN ARTISAN MEN’S SHIRT COMPANY BASED IN MACCLESFIELD, UNITED KINGDOM.
THE BRAND MAKES FUNKY AND EXQUISITE SHIRTS FOR THE FEARLESS MEN (OR WOMAN) WHO IS NOT AFRAID TO SHOW THEIR PERSONALITY THROUGH THEIR STYLE. EACH SHIRT PRINT HAS A SPECIAL CONCEPT INSPIRED BY THE WORLD OF ARTS, LITERATURE OR EVEN MATHEMATICS. THE SHIRTS ARE MADE BY HAND FROM THE FINEST HIGH QUALITY FABRICS SOURCED FROM EUROPE.
for enquire please contact modern showroom milano
Leonora immediately established itself as one of the most prestigious Italian producers. The brand’s will is to favor an artisan production system. This made it possible to maintain high quality standards.
The brand was born in the fabulous 90s. In this period, the trends were sought after, eccentric, voluminous and colorful. Despite the fashions, the Leonora brand has always managed to differentiate itself by establishing itself in the fashion system.
A timeless style characterizes the brand’s collection. A strong identity resistant to changing market changes. The Leonora brand continues to promote excellence by enhancing the authenticity of Made in Italy.
Fashion, color, design
Leonora is an Italian brand that grows and evolves thanks to constant stylistic research. Passion, dedication and resourcefulness. Today as then, these three characteristics constitute the soul of the company. Craftsmanship and love for sartorial tradition can be seen in every garment.
Brand is, today as in the past, custodian of the artisan aspects of the most noble and prized Italian tailoring tradition. The constant research and innovation, and the deep knowledge of the textile tradition allow to create luxury garments using the finest natural fibers.
The Leonora collections embody simplicity and refinement, a timeless elegance that does not give up comfort and fit.
From everyday to special occasions, the versatility of their garments allows you to dress a woman who loves wearing precious garments and who likes to identify herself in an exclusive and quality product.
jacquard by LEONORA
Leonora is a unique experience, which translates into originality, attention to detail, the ability to recognize elegance and know how to create it.
The distinctive element of the collections is a refined simplicity that is enhanced through the use of noble raw materials.
The constant search for new materials, through the study of new trends, allows the Leonora brand to fully embody the concept of contemporary classicism.
A sensual but at the same time bold and gritty collection. The details bring out the femininity, to dress a romantic and at the same time cosmopolitan woman.
The collections conquer the female universe thanks to the typically Italian style and creativity.
A mixture of passion, quality and attention to detail.
Written by Raffaella Manetta
experimental like the rock of the 70’s, madly exuberant and free, gypsy, absentmindedly poetic and naive. As simple and elegant as the facets of a stone, as precious as the brilliance of light reflected in it, the bodies are finally free to express themselves in a secret game of clean lines, contemporary cuts and total black look. The collection is a continuous chatter in foreign languages. The Scottish tartan wraps vests that tell of long Gypsy journeys across the Balkan lands; wide geometric gutters meet with stiff bows and necks, rooted in the style of ancient Sicily, rigid, but maliciously tempted by a certain taste of the Baroque.
A Wunderkammer of precious details, unconventional, that exalt an imaginative and refined soul. A collection designed for dreamy, original women with a strong personality and freedom! Messy overlaps, irresistible patterns, underground traces. Fringes, studs, pearls, lace and transparencies.Oversized volumes are enriched with striking prints and details, cut-outs and decorations that cannot be missed.The models of the casual world are transformed and stretched into large T-shirt dresses, tulle and outerwear, the result of creative collages.The Ivygroovy style, with its taste for the eccentric and the unique, presents the Spring-Summer 2020 capsule. Taking advantage of the top tailor-made artisans of Sicily and of fabrics with the prowess of Made in Italy.
This Brand has terminated it’s Sales Campaign, you can Contact MS commercial division for Info
made of the highest quality silk and silk blends. The collection focuses on classic designs that are sophisticated and fashionable without sacrificing comfort and quality.
Inspired by the luxurious look and feel of silk and silk blends, SILKNY sources their high-quality fabrics from all over the world, including China, a top silk manufacturer for centuries, as well as France, and other European countries for laces and handcrafted finishes. With a vision that blends contemporary style with timeless elegance, the collection includes everything from asymmetrical takes on the classic pencil skirt, to plush winter coats, and mixed media blazers. Crafted using the latest eco-friendly technology available in manufacturing, the SILKNY collection strives to make women feel both powerful and romantic.
Sales Campaign of SILKNY terminated! for further info contact MS
• Multi-brand fashion representative agency
• Men’s and Women’s RTW & accessories
• Multi-brand fashion representative agency
• Men’s and Women’s RTW & accessories
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