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March 2, 2023 by Denisha Ramnahn Fashion Brands 0



New spring/summer collection

A new brand @Modernshowroom

After three years, he decided to return to Colombia to study fashion design in his native city of Ibagué.

John wished to incorporate the ancient techniques of the Andean tribes in a more luxurious context,

combining the cultural heritage of both cities he had lived in.

His mantra ‘give the past a future’ embodied his commitment to reignite diminishing local art forms and techniques.

By 2017, he had co-founded Chirimoya. Joining forces with an Austrian start-up investor based in London.

Inspired by its vibrant art scene and proximity to the indigenous artisans he had studied,

John decided to establish the brand in Ibagué – which remains to be the creative home of the brand to this day.

As an Andes-based brand, we believe supporting local communities to be crucial.

Luckily for us, our Pima cotton is grown in Peru and has been proven to be one of the 

longest strains of cotton in the world – renowned for both its durable and luxurious qualities.

Our cotton is ethically manufactured and our sources adhere to labour laws,

pay fair wages and ensure there is no child or slave labour present.

For more information click HERE.

Website brand: https://chirimoya.com/

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