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We want to introduce you our new brand Lips Milano. Lips Milano was founded in Italy. Lips Milano was born with the desire to innovate the fashion scene. Furthermore, it’s a brand for women who recognize the value of comfort in real life. It’s for women who won’t betray their style, going from the office to school or a cocktail party, it are clothes for every occasion. The clothes are sophisticated and elegant and will make every individual confident. That’s why we of Modern Showroom are targeting this brand.
The mission of Lips Milano is to make affordable, high-quality clothing without compromise. A reality possible because of the end-to-end process regarding the creation and production of organic fabrics, all from Italy. Lips Milano draws inspiration from a beautiful fusion of streetwear and haute couture. Their clothing is perfect for those post-office aperitifs or nights out. They’ve coined it as “sophisticomfy wear” – a style that exudes confidence and allows you to seamlessly transition between different commitments. With their comfortable yet stylish designs, Lips Milano understands the importance of feeling at ease while maintaining a touch of sophistication. Their style is always evolving, catering to strong and self-assured women who appreciate the value of comfort in managing their real lives while staying true to their elegant selves. It’s all about embracing life with confidence, grace, and a hint of glamour.
Lips Milano is all about offering affordable, high-quality fashion without any compromises. They’ve achieved this by implementing an end-to-end process that covers the creation and production of organic fabrics, all sourced from Italy. It’s truly remarkable how they stay true to their mission. They firmly believe in the power of Sophisticomfy as a genre that can bring joy to the lives of those who can finally embrace every moment with ease, style, and elegance. One of the things that sets Lips apart is their diverse and highly skilled team. With a wide range of backgrounds and expertise, they’re able to bring a higher level of styling to all their clients. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand Nuages Rouges. Nuages Rouges means Red Clouds in English and the brand gets her inspiration from the beauty of a red sunset sky, which brings a sense of hope and serenity. The Maison has taken inspiration from the Italian Luxury Club culture and has given it a post-modern twist. The designers have a strong artistic and creative approach to fashion. This is very unique and they create mainly silk shirts for men. That’s why we of Modern Showroom are targeting this brand.
Matteo Mariani, the emerging designer of Nuages Rouges, has redefined luxury with his innovative designs and attention to quality for silk shirts for men. The brand has a modern and provocative vibe, with slim silhouettes and surreal patterns that appeal to millennials and Generation Z. Each collection has its own unique theme, but Nuages Rouges always stays true to its own identity. It’s all about staying trendy while being unique.
Nuages Rouges has built a business with ethical principles and they are very committed to it. Trust is the foundation for sustainable development. Nuages Rouges always stays true to their beliefs and ideals. If someone buys a silk shirt from Nuages Rouges, it’s like embracing your true essence. Nuages Rouges wants to inspire a young, vibrant, and trendy audience who loves to have fun and express their own style. Firstly, the silk shirts for men are crafted with pure Italian craftsmanship. Secondly, they use the best materials that are highly valued. Nuages Rouges wants to make a strong artistic and creative impact with their designs, so everyone can create their own unique style. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand Elena Milani. Elena Milani is an Italian fashion designer & tailor based in London. She provides professional tailoring services and she mainly focusses on cutting, printing and creating elegant collections that includes everyday clothes, evening wear and bridal wear. Elena Milani loves creating tailored dresses that are well-cut, colorful, and comfortable. She believes that creating tailored dresses means helping a woman dress, and that it is all about respecting the body and understanding what a woman wants and expects from clothes. That’s why we of Modern Showroom are targeting this brand.
Elena Milani also does bespoke design. When Elena talks about bespoke design, it’s all about creating tailored dresses, that’s made for each individual. Everyone’s body is unique, with all sorts of variations, and that’s what makes every person unique. With bespoke garments, they take into account those little differences, like one shoulder being higher than the other or a sway back. It’s like magic how they can use the cut and inner shaping of the garment to create the illusion of symmetry and bring out the best in someone’s body. Elena does this to make customers feel confident, comfortable, and stunning. That’s the special side of bespoke design. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand Janette. Janette was established in 1976 by Ja Le Konfeksiyon. Janette began under the brand name Jale. In 1993, JA LE Konfeksiyon collaborated with Pierre Cardin to create stunning bridal homewear collections. This collaboration made Pierre Cardin the most popular brand for bridal loungewear in Turkey. As a result, JA LE became a leading company in the Turkish bridal loungewear industry, thanks to their expertise and experience. Therefore they have continued to shape the industry and maintained their status as a top company. In 2023 the company established a new venture in women’s loungewear and came with the launch of Janette. That’s why we of Modern Showroom are targeting this brand.
The launch of Janette in 2023 is the result of over 45 years of experience, with the third generation of JA LE carrying on the legacy. Janette aims to embody a bold, stylish, elegant, sophisticated, confident, and innovative image of women. Janet YERUSALMI, the name behind the brand, made this dream a reality. She’s all about attention to detail, even in women’s loungewear, and represents the ethos of Janette perfectly. The brand is designed for women who value sustainability and self-expression, seeking a balance between environmental consciousness and understated luxury. Therefore her mission is to revolutionize the loungewear industry with unique designs, sustainable fabrics, and exquisite patterns. Above all Janette is a brand that resonates with women who appreciate quality and align with their values. To view the women’s loungewear collection, visit our showroom online.Read On
We want to introduce you our new brand Mr O Atelier. Mr O Atelier is a jewelry brand established in 2019. Mr O Atelier is not just an average jewelry brand. Firstly, they are a global sensation, with their unique pieces gracing the shelves of over 500 exclusive department stores and shops worldwide. Secondly, every design is meticulously handmade in their studios located in the heart of New York and Amsterdam. That’s why we of Modern Showroom are targeting this brand.
Mr. O is the designer of the brand. From his earliest memories of watching his talented grandfather create jewelry to his entrepreneurial spirit at a young age, it’s clear that jewelry-making runs deep in his blood. Years later, as a wardrobe stylist, he felt the need to design his own meaningful and powerful necklace to honor his beloved mother. After feeling dissatisfied with what the jewelry market had to offer, Mr. O sought to create something unique and substantial. He crafted a 14-carat gold dog tag with his family logo, a symbol of strength, rebirth, and transformation. Soon, his custom designs gained popularity, with everyone from gaffers and grips to A-list actresses requesting his creations.
When it comes to materials, Mr. O spares no expense. They work with rare vintage mother of pearl, dazzling Swarovski crystals, and semiprecious stones. With these materials they create contemporary aesthetics that manages to capture the timeless charm. It’s no wonder why Mr. O has become a recognized name in the fashion jewelry world. Mr. O’s designs are very unique. Whether it’s an 18-carat white diamond solid gold bespoke bracelet or a simple brass ear cuff, each piece is made with thoughtfulness and a deep connection to family, home, and life philosophy. No matter how you style them, Mr. O’s pieces add a touch of elegance to any outfit. As Mr. O himself says, “Investing in one of our pieces is an investment in yourself. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand X-Rux. X-Rux is an Italian brand that produces innovative shoes. The motto of X-Rux is ‘’the freedom to choose one’s own path, to create new journeys, in the city as in fashion’’. X-Rux wants people to inspire to follow your instinct, always be yourself, choose your own path, choose your own style and be yourself. That’s why we of Modern Showroom are targeting this brand.
Firstly, X-Rux makes all the soles from Whippy®. Whippy® is a revolutionary material in terms of composition, manufacturing and performance. This unique compound, created by combining two different polyurethane (PU) processes, guarantees an impeccable fit and a profound sense of comfort. The exceptional performance of X-RUX sneakers lies in their remarkable lightness, flexibility, and cushioning. This embraces and supports the foot, making every model truly essential. Furthermore, Whippy® technology provides exceptional resistance to abrasion and impressive durability over time, ensuring that these fashion sneakers are incredibly reliable and long-lasting.
X-Rux uses the made in Italy label. This label is a crucial foundation for X-Rux. It’s not just about where the sneakers are produced, but it represents a cultural and expertise platform for the brand. This platform allows X-Rux to stay innovate and experiment with technical and technological advancements. Moreover, it also enables the brand to introduce new and refined elements from a stylistic perspective. Because of the label every single component and production phase of the sneakers are crafted in Italy. Each product gets a lot of attention to detail, becomes a physical embodiment of the deep product culture, passion, and long technical know-how upheld by the founders of X-Rux and the “Made in Italy” tradition.Read On