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We want to introduce you our new brand Hydration London. Hydration is an English brand established by Sarah Jemirifo. She wants to inspire people to have strength and do better in life. Hydration is a diverse and bold brand which has a global audience with a big diversity. With the designs Sarah Jemirifo wants to tell the people a story. Hydration offers high quality, superior grade garments and unique storytelling in each design. That is why we of modern showroom are targeting this brand.
Hydration strives to combine superior quality with affordability. This because Hydration wants to access the global audience, no matter their background or lifestyle. Hydration focusses on doing better in life, the inspiration behind the brand comes from the life experiences from Sarah Jemirifo the founder of Hydration. Fashion inclusivity, authenticity and diversity are very important values for Hydration. Everyone has to feel included. Hydration embodies the spirit of self-improvement and progress to grow. The determination and vision of the founder from Hydration led to the birth of the brand. They break down barriers and promote inclusivity. Sarah Jemirifo has created a very strong symbol of personal growth and rebirth. Hydration is more than clothing it is a full experience.
Hydration offers premium apparel, specially-designed garments and unique capsule collections. All the different pieces tell a story and open visions to a world where fashion meets glamor. Hydration produces stylish and edgy clothing that is very divers and is for both men and women. With the collections they want to break the traditional barriers and redefine style for every gender. Sarah Jemirifo wants to reflect that she has been creative her whole life but never got the opportunity to show her creativity.
The collection from Hydration offers a range of different clothes. They have timeless basics and statement pieces, to give everyone the opportunity to find something that suits every occasion and represents their own style. One very popular line is Chillies, it represents creativity and a perfect blend of positivity and imagination. The clothes of the line are inspired by the personality of Sarah Jemirifo. The clothes pay tribute to her roots while also embodying her preferences. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand BRVN by Bravian. Starting from a legacy of over 35 years- since 1986 BRVN has been designing and crafting military uniforms and workwear. BRVN focusses on techwear and a new spirit. They work with premium quality materials and have skilled employers who work with the highest attention to detail. They also pay a lot of attention to sustainability. That’s why we of modern showroom are targeting this brand.
BRVN pays a lot of attention to sustainability. They produce clothes that last for a very long time. The sustainability is based on three different pillars. These are raw materials, a legacy of technical knowledge and small-scale production. BRVN also has the 3R standards policy, this is reduce, reuse and recycle. BRVN gave a twist to it and they call the 3R’s: long lasting, low maintenance and low impact. They strongly believe in slow fashion and encourage people to buy less and buy better. The mission of BRVN is to give techwear an new spirit. They want is to be bolder, brighter and more beautiful. They create casualwear pieces as authentic as possible. It is the perfect fit between technicality, experimentation and boundless creativity. As a result, the garments have the highest standards in materials and craftmanship. BRVN represents the spirit to be brave.
BRVN has a new look on techwear. They take the tactical prowess and rugged resistance of military uniforms and technical workwear and turn it into new designs. They have different kinds of designs like, bold designs and trendsetting designs. They want to radiate to be authentic and fearless. They want to tell people that they can make it through challenges. With this they want to make a statement and generate a positive impact.
BRVN believes in a small-scale production at local places. They only produce clothes if the market demands it and produce in small batches. They have an ethical working environment. Everything from BRVN is either reused or recycled. In example all the folders and cardboards. The package they make is reusable and the materials they use have a certified label. The new collection is about Utopia, where people want to go. It is about when the digital world is disconnected from reality, it is confusion and imperfection. To view the new collection, visit our showroom online.Read On
We want to introduce you our new brand Phair. Phair is an English brand, established by Melissa Phair. Phair is a luxury fashion brand that sells timeless items and also luxury statement items. You can mix and match every item throughout different seasons and clothes from your own wardrobe. The clothes from Phair can be worn throughout the whole year and they strive to help and avoid over consumption with this. That is why we of modern showroom are targeting this upcoming brand.
Phair values sustainability and the environment. They operate in a manner that focusses on both these things. They find the well-being of all people who work with them throughout the supply chain very important. Phair has a very close relationship with the factories and ensures that the working circumstances are fair. Phair is new in the fashion industry and is constantly growing and learning how to improve products and practices that have an effect on the environment. Phair strives to help and create change in the fashion industry.
Phair produces different kinds of products and has different collections. They have resort-wear, statement dresses and timeless swim wear. Phair uses different materials, these are: 100% linen, recycled satin and rayon. The packaging is 100% biodegradable. Linen is a durable natural fiber derived from the flax plant. Linen is stronger than cotton and is very soft on the skin. It has a high absorbency level and is a very breathable fabric. Satin is a fabric that is shiny, soft and very elastic. Rayon is a fabric that is soft, comfortable, highly absorbent, drapes well, dyes and prints well, has no static and no pilling problems. Phair doesn’t produce in masses but does small production. The clothes are checked multiple times during the production process.
The collection is inspired by tailored silhouettes. It is designed as a timeless capsule collection with clothes from high quality that will last long. The pieces excude natural elegance, femininity and sophistication. The pieces can be worn for different occasions and are a must have that will be in your forever wardrobe. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand Maison Nica. Maison Nica is a South Korean brand. Maison Nica is a global collection brand with a collection that transcends gender and time. They create unique items with a lot of color, pattern details and use high quality materials like natural leathers. The concept of Maison Nica is about understanding and loving everyone in every season and captures the sensitivity to different genders. That’s why we of modern showroom are targeting this brand.
Maison Nica is all about the genderless concept. Their slogan is ‘’Understand and love everyone’’. It is about making women more masculine and men more feminine. With the items they capture the opposite sex, attracting different views worldwide. The items are practical and have different patterns that are decorative, elegant and architectural. The designer of Maison Nica named Monica Koh has practiced the designs since her childhood. She gets her inspiration from her memories as a kid.
The clothes of Maison Nica are made with sustainability in mind and that is also where they pay a lot of attention to. They have taken different measures to contribute to the environmental sustainability. For example, they use a fabric named Platex. It is a domestically produced, 100% eco-friendly fabric and it comes from recycled plastic waste that is collected within the country. Maison Nica also has a system to optimize production routes. The system works by centralizing production, development and warehouse facilities in one location. They made different processes shorter with this. With this they have curtailed transportation requirements, decreased carbon emissions within logistical and production processes and while this happens, they also concurrently augment the production efficiency. Maison Nica also pays a lot of attention to the packaging. They want to minimalize dual and triple packaging. Furthermore, they use recycled paper for the shopping bags and use environmentally-friendly materials for their clothes.
One of the collections is about living in a divided nation. It represents a peaceful situation where the Korean Peninsula is reunified and free from division and conflict. It represents hope. The new collection is about a fictional second Earth created by Maison Nica. The collection aims to inform people about the seriousness of environmental problems by showing global warming and environmental pollution problems which is based on the Gaia theory. The Gaia theory is about God Gaia who created a new earth. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand ASAMI Studio. ASAMI Studio is an Italian brand established in 2015. Since 2015 ASAMI has built a big portfolio and has received a lot of credit for their artistic work. They mainly focus on a sophisticated minimalistic streetwear style with a lot of attention to the shape and cleanliness. The garments are designed to be timeless and classic, to create a unique wardrobe with character. That is why we of Modern Showroom are targeting this brand.
ASAMI Studio was founded by the artist Asami. They create unique designs that are a combination of traditional and modern artistic styles. ASAMI Studio has had several exhibitions and the work is appreciated worldwide. ASAMI is still growing and expanding, to become more popular ASAMI has had several collaborations with several famous brands and artists. ASAMI finds it important to bring creativity to life. ASAMI values sustainability. They strive to use environmentally friendly materials and techniques in their designs and production processes. They are committed to a better future and are aware of the impact they can make. The clothes of ASAMI have a unique and contemporary style. They often combine modern and minimalistic elements together with artistic details. They pay a lot of attention to the details and make sure everything is perfect. ASAMI Studio uses different fabrics for their designs. They use natural fibers as cotton, silk and linen, but they also use synthetic materials like polyester and nylon. They carefully choose their fabrics to match every design and strive for quality and comfort in their clothing. The inspiration of ASAMI comes from a perspective of attention to the environment, they first choose the materials and make the designs after. All their products are made in Italy. The clothes are produced with a high quality and are made to last for a lifetime.
The vision of ASAMI is to bring art and fashion together to create unique, expressive creations. They strive to inspire people and foster a sense of individuality and self-expression through their designs. The mission of ASAMI is to have a positive impact on the fashion industry while creating artistic designs. The collections have a lot of color and all the pieces have unique designs. To view the collection, visit our showroom online.Read On
We want to introduce you our new brand Mara made in Greece. Mara is a Greece brand that was established in 2014. The creator of Mara made in Greece is Mara Milonopoulou. She has had a long and successful career as a costume designer, fashion stylist and advertising manager before starting Mara made in Greece. Mara is a jewelry brand that gets her inspiration from the Greek culture and heritage. The designs are an antidote to conformity and stand for individuality and femininity. That’s why we of modern showroom are targeting this upcoming brand.
Mara sells handmade jewelry and accessories inspired by the Greek culture and heritage. They have an extensive experience in wholesale. They have a regular and stable clientele with different and exclusive boutiques and different concept stores in Greece. They also have exports in Europe, the United States, Mexico and Canada. To increase their clientele, they present their new collections on markets, in example the Greek Fair ‘’Parousies’’ at Metropolitan Expo Center. Mara is expanding by participating in several Trade Fairs. At this moment Mara exports in Belgium, Germany, Austria, Luxemburg, France, Spain, Switzerland, Italy, Mallorca, Saudi Arabia, the United States, Canada and Mexico.
The jewelry and accessories are made by the best and finest materials with a high quality and all the products are handmade. During the production process there is a strict quality control. They strive for consistency and a very good customer service. Sustainability and ethical practices are also a very important factors for Mara. Mara produces one line each season divided into three different collections. The new collection is a bridal collection with various kinds of jewelry. The collection is inspired by different plants and flowers of the Greek land that symbolizes luck and the sea world living in the Greek oceans. To view the collection, visit our showroom online.