The story of PLS Fashion begins with Polidoros and Dimitra Ploumi, who started the brand in 1971 in Greece. In the beginning, it only served as a manufacture of Cretan weavers. But not much later, the founders’ entrepreneurial hearts began to beat faster and they also made their entrance into the clothing industry.
Originally, their target was the tourism market, where they would operate on a seasonal basis. Over the past few years, however, the desire to enter the local market has grown. As a result, the company now operates all year round. The constant effort put into creating new original designs and reinventing old ones has given the brand a good market position in the busy Greek market. The search for the best quality fabrics and the training of personnel according to traditional methods also contribute to this.
PLS FASHION is a resort wear label known for its highly aesthetical designs made of 100% linen. With its timeless styles, meticulously crafted down to the smallest detail, it has managed to win the confidence of its customers over the years.
The company also has another brand under its belt: Forever Young. This label was founded in 2014. High-quality apparel that fully embraces femininity and acknowledges every woman’s beauty. They pay great attention to the selection of their fabrics and raw materials. They usually consist of natural materials and natural mixtures.
Find out more about both brands at Modern Showroom!