Roses by Lana – Dresses for Any Occasion

Who is Roses by Lana?

Roses by Lana was started by Lana Mueller on May 27th 2024, while also releasing her first collection at the same time. The founder, Lana Mueller, is a ready-to-wear designer who has a passion for luxury dresses and fashion. She mentions how her brand is for women who want to feel like they’re on the red carpet! This beautiful brand is based in Berlin, Germany, and has already had plenty of exposure on the red carpet with celebrities and influencers and has been mentioned in magazines. If you need a special dress for a special occasion, Roses by Lana is a perfect option. Lana has personal appointments offered on her website for anyone to set up with an inquiry. This includes having a custom dress made by the brand, including formal wear but also wedding dresses for your special day! Roses by Lana has not slowed down in creating new collections for the new seasons. She recently released a new collection for the Fall/Winter 25–26 season. The new dresses from the collection are now in Modern Showrooms!

Media

Roses by Lana has had appearances all over, like being sighted in plenty of magazines and red-carpet appearances. Recently, there was an article written by Burlin Boxx Business Magazine talking about her new line that was launched. The article also goes into how Lana is going to have new drops and is going to be consistent with new collections to come. The article also mentions how Roses by Lana is utilizing the online retail market to support her brand. Having a strong online presence allows her brand to be able to reach anyone, specifically aimed at 20- to 70-year-olds. Not only is Lana getting attention from the carpets and magazines alike. But she is also setting up pop-ups in Veronica Pohle, Kurfürstendamm, to gain attention in a physical setting rather than just online one. This way, people can come in, try on, and feel the dresses, building a bond with the brand. They shared via social media that the pop-up was a success, getting to share the success with other female entrepreneurs.

Inspiration

Roses by Lana has many beautiful pieces in each of her collections. One of the signatures staples she adds to her collections is her lace. You can view her lace in her collections or as she dresses others for carpets and events. She states she takes a lot of inspiration from femininity and the womanly shape. Stating she wants to create pieces that are timeless and create self-confidence for women wearing her dresses. A quote from her website describing her Autumn/Winter Collection 25/26: “The current collection stands for flowing fabrics, sensual silhouettes and feminine strength. Timeless elegance meets modern sophistication – a statement for confident appearances in the new season.”