Technology During Men’s Fashion Week Paris Men’s fashion week has changed a lot in the past few years. When covid hit so many things were shut down and turned around. The fashion world has been able to persevere and innovate its processes to adapt to the new pandemic age. They have used technology for live-streamed fashion shows as a way to continue to display collections while following regulations. In-Person and Online Shows In 2022, there is both a mix of online shows and in-person shows during the Paris Men’s Fashion Week. The in-person show’s guest count has been cut in half, but when there is a chance to go back to the way we love to see fashion brands like Kenzo, Dior, Louis Vuitton, and Ami Paris take what they can. Those brands have added as much drama and fun as possible to make up for how they have had to run in the past. Men’s fashion week is coming to a close, but in Paris, it is on to the next where couture week is about, to begin with, the same hybrid concept of in-person and online shows to continue on for some time. You can find more information […]
This International Women’s Day on the 8th of March, Sophie Stique presents it’s new Spring Summer 2018 collection to celebrate women and style! According to an African proverb: “If women lower their arms the sky falls”. On the occasion of this day, Sophie Stique proposes to celebrate all the strength and passion of every woman. The brand Sophie Stique means refined garments, always well kept but without forgetting comfort, never banal and why not, a little naive and easygoing. One should never take itself too seriously. New women’s collection The new collection celebrates the energy of color, the “joie de vivre” in all its forms and as a philosophy of life through the metaphor of travel and reunification with nature. Immersed in a maritime atmosphere recalled from the print of blue majolica typical of the Portuguese azulejos tradition and then projected in the lush vegetation of the Mexican jungle that has inspired the magnificent Frida Kahlo. Immersed in a triumph of flowers rendered by graphic prints, which seem to come out of a painting by Mirò, or a more subtle, elegant watercolor found on linen and on the light viscose crepe, or even the hibiscus, typical of Hawaiian atolls and […]
Sustainable luxury shoe brand ReyRey launches VIRTUAL RETAIL TECHNOLOGY Danish brand, ReyRey reveals a new and innovative approach to sustainability with a new virtual retail technology named ReyRey’s Virtual Boutique just one year after debuting at Copenhagen Fashion Week. The evolution of the fashion industry must center around sustainability, seeking to reduce its social and ecological footprint. To that end ReyRey provides a tool for the sustainable transformation of the supply chain, from conception to distribution to customer. ReyRey Virtual Boutique uses 3D technology to help customers choose their favorite ReyRey styles and customize the shoes by selecting materials, colors and accessories. A scanner records the size and shape of a customer’s foot to enable the brand to produce a custom pair of shoes Made in Italy. Measurements are stored on the website for future purchases. Following this scheme the product will fit the customer, it will adapts to her style and it will be manufactured only when it is needed. The Danish shoe brand debuted during CPHFW in august 2016. ReyRey is a Copenhagen based luxury footwear brand. The designer, Rey Abadi holds a Masters degree in Arts, Culture and Communication and an MBA in leadership. Rey started with […]
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