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Sustainable luxury shoe brand ReyRey launches VIRTUAL RETAIL TECHNOLOGY Danish brand, ReyRey reveals a new and innovative approach to sustainability with a new virtual retail technology named ReyRey’s Virtual Boutique just one year after debuting at Copenhagen Fashion Week. The evolution of the fashion industry must center around sustainability, seeking to reduce its social and ecological footprint. To that end ReyRey provides a tool for the sustainable transformation of the supply chain, from conception to distribution to customer. ReyRey Virtual Boutique uses 3D technology to help customers choose their favorite ReyRey styles and customize the shoes by selecting materials, colors and accessories. A scanner records the size and shape of a customer’s foot to enable the brand to produce a custom pair of shoes Made in Italy. Measurements are stored on the website for future purchases. Following this scheme the product will fit the customer, it will adapts to her style and it will be manufactured only when it is needed. The Danish shoe brand debuted during CPHFW in august 2016. ReyRey is a Copenhagen based luxury footwear brand. The designer, Rey Abadi holds a Masters degree in Arts, Culture and Communication and an MBA in leadership. Rey started with […]
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