Sustainable luxury shoe brand ReyRey is here to stay
Sustainable luxury shoe brand ReyRey launches VIRTUAL RETAIL TECHNOLOGY
Danish brand, ReyRey reveals a new and innovative approach to sustainability with a new
virtual retail technology named ReyRey’s Virtual Boutique just one year after debuting at
Copenhagen Fashion Week.
The evolution of the fashion industry must center around sustainability, seeking to reduce its social
and ecological footprint. To that end ReyRey provides a tool for the sustainable transformation
of the supply chain, from conception to distribution to customer.
ReyRey Virtual Boutique uses 3D technology to help customers choose their favorite ReyRey
styles and customize the shoes by selecting materials, colors and accessories. A scanner records
the size and shape of a customer’s foot to enable the brand to produce a custom pair of shoes
Made in Italy. Measurements are stored on the website for future purchases.
Following this scheme the product will fit the customer, it will adapts to her style and it will be
manufactured only when it is needed.
The Danish shoe brand debuted during CPHFW in august 2016. ReyRey is a Copenhagen based
luxury footwear brand. The designer, Rey Abadi holds a Masters degree in Arts, Culture and
Communication and an MBA in leadership. Rey started with a complete analysis and concluded
that women need eight pairs of shoes where the design is longterm, timeless, durable and can be
used in countless combinations.
This minimalistic approach created “The Capsule Collection” which includes: The Pump, The
Brogue, The Wedge, The Boot, The Stiletto, The Flat, The Sandal and The Joker.
ReyRey is not only a shoe brand – it’s a movement/manifesto that aims to go against consumerism,
massive shopping and buying on trend. Including a strategic business model in terms of
sustainability and sustainable fashion all phases and processes by building a ReyRey shoes is
The designer has caught the attention of several danish and international blogger and celebrities
and counts H.R.H Crown Princess Mary, Eva Kruse CEO of Global Fashion Summit, Blogger
Nicole Falciani, Blogger Twinkle Trendz, Blogger Maria Jernov, Singer Oh Land, Actor Birgitte Hjort
Sørensen, TV-Host Eva Harlou, TV-Host Sisse Fisker and many more.
Events – Coming soon
Pictured here, a selection of photos from the Luxuria Lifestyle International Magazine event sunday February 25 th 2018, in London And in collabpration with YDE at the Copenhagen Fashion Week.
To see the new ReyRey collection, visit our showroom.