Anusé Pirani Motivated Challange Anushé Pirani – motivated by the challenge to question conformist idea of clothing that can often feel a little predictable she created her contemporary namesake label in 2016. Born and raised in Mumbai, Anushé graduated in Fashion Merchandising & Retail Management from B.D. Somani Institute of Art & Fashion Technology in 2012. Nurturing and exploring the relationship between art, Anusé Pirani design and fashion with confident ease the label’s versatile approach translates successfully to both men’s and women’s wear effortlessly combining function with flair. The brand explores artistic intricacy with an unorthodox approach to silhouettes delivering versatile wearable clothing and redefining beauty.