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Affordable high-quality clothing Available At Modern Showroom We want to introduce you our new brand Lips Milano. Lips Milano was founded in Italy. Lips Milano was born with the desire to innovate the fashion scene. Furthermore, it’s a brand for women who recognize the value of comfort in real life. It’s for women who won’t betray their style, going from the office to school or a cocktail party, it are clothes for every occasion. The clothes are sophisticated and elegant and will make every individual confident. That’s why we of Modern Showroom are targeting this brand. The mission of Lips Milano is to make affordable, high-quality clothing without compromise. A reality possible because of the end-to-end process regarding the creation and production of organic fabrics, all from Italy. Lips Milano draws inspiration from a beautiful fusion of streetwear and haute couture. Their clothing is perfect for those post-office aperitifs or nights out. They’ve coined it as “sophisticomfy wear” – a style that exudes confidence and allows you to seamlessly transition between different commitments. With their comfortable yet stylish designs, Lips Milano understands the importance of feeling at ease while maintaining a touch of sophistication. Their style is always evolving, catering […]Read On
Light, flexibel and innovative shoes with a special sole Available At Modern Showroom We want to introduce you our new brand X-Rux. X-Rux is an Italian brand that produces innovative shoes. The motto of X-Rux is ‘’the freedom to choose one’s own path, to create new journeys, in the city as in fashion’’. X-Rux wants people to inspire to follow your instinct, always be yourself, choose your own path, choose your own style and be yourself. That’s why we of Modern Showroom are targeting this brand. Firstly, X-Rux makes all the soles from Whippy®. Whippy® is a revolutionary material in terms of composition, manufacturing and performance. This unique compound, created by combining two different polyurethane (PU) processes, guarantees an impeccable fit and a profound sense of comfort. The exceptional performance of X-RUX sneakers lies in their remarkable lightness, flexibility, and cushioning. This embraces and supports the foot, making every model truly essential. Furthermore, Whippy® technology provides exceptional resistance to abrasion and impressive durability over time, ensuring that these fashion sneakers are incredibly reliable and long-lasting. X-Rux uses the made in Italy label. This label is a crucial foundation for X-Rux. It’s not just about where the sneakers are produced, but […]Read On
Stylish shoes made from high-quality craftsmanship Available At Modern Showroom We want to introduce you our new brand Sophie Benel. Sophie Benel is a French brand established in 2019 in Paris. It is a luxury shoe brand that creates elegant and stylish shoes. Sophie Benel is followed by it’s reputation for high-quality craftsmanship, attention to detail, and the use of premium materials made in Italy. That’s why we of Modern Showroom are targeting this brand. Sophie Benel is a brand that offers a wide range of shoe styles. For example, classic pumps, sandals, boots and sneakers. Sophie Benel designs all the shoes to cater to the modern, fashion-conscious individual. They carefully craft every product to blend sophistication with comfort, making them suitable for various occasions, from formal events to everyday wear. The designs develop the elegance and contemporary flair that are synonymous with Parisian fashion. Whether it’s the use of fine leather, intricate embellishments, or unique color combinations, Sophie Benel Paris strives to create shoes that are not only fashionable but also durable and comfortable for the weather. Sophie Benel has carved a niche for itself in the world of luxury footwear, attracting clients who appreciate the work and attention […]Read On
The Leonora brand’s Attention to detail sets them apart. Every single processing phase includes rigorous checks in order to guarantee compliance with a high product quality standard. Leonora immediately established itself as one of the most prestigious Italian producers. The brand’s will is to favor an artisan production system. This made it possible to maintain high quality standards. The brand was born in the fabulous 90s. In this period, the trends were sought after, eccentric, voluminous and colorful. Despite the fashions, the Leonora brand has always managed to differentiate itself by establishing itself in the fashion system. A timeless style characterizes the brand’s collection. A strong identity resistant to changing market changes. The Leonora brand continues to promote excellence by enhancing the authenticity of Made in Italy. Fashion, color, design Leonora is an Italian brand that grows and evolves thanks to constant stylistic research. Passion, dedication and resourcefulness. Today as then, these three characteristics constitute the soul of the company. Craftsmanship and love for sartorial tradition can be seen in every garment. Brand is, today as in the past, custodian of the artisan aspects of the most noble and prized Italian tailoring tradition. The constant research and innovation, and the […]Read On
Representing fashion in all its beauty becomes the mission of the Opera 01 brand. Art, beauty, manufacturing quality are the mantras of the designer Riccardo Bassoli. Over time, fashion evolves but always maintains the foundations that allow Made in Italy to differentiate itself in the world. Italian fashion, that represented by the Opera 01 brand is an introspective vision of the designer, an expression of pure art. Riccardo Bassoli, through his creations wants to convey authenticity, quality and arouse emotions to all those who will wear his clothes. An art form that comes from the wise study of materials, which shapes to make them works of art. Famous inspirations that mix with fashion Strongly inspired by Coco Chanel’s famous quote “we have to live what we wear”, Riccardo translates this statement by the designer into his creations. Hence the desire and curiosity to insert a stylistic code in his line giving the name to his brand of Opera 01. The choice of brand naming is dictated by the need for the REBIRTH of this concept. The stylist wants to create works of art that are tailored and unique in their kind. Innovative ideas, refined design, nuances in line with one’s […]Read On
HERON, an all American brand Heron men’s shirts combine the high quality of the Italian luxury market with the casual American style. The shirts combine easy-to-wear colors and practical fabrics. Additionally, there are characteristic casual details of the workmanship in classic models revisited with a modern taste. Without a doubt, All fabrics are double-stranded; the shirts have single seams; the latest fashion sweaters; the polo shirts with riveted seams. Clearly, Heron fills a gap in the market. Besides, the price ranges are very interesting compared to the quality of the products. Furthermore, the brand has a stock of main and basic items. The parent company also offers a line of contemporary perfumes, Cereus, to any interested sales representatives. Although the Heron brand is also available in its own right. Indeed, Cereus fragrances for men and women are on sale in the best stores. That includes those in the Barneys New York chain. Established in 2015, Heron Haberdashery is the preeminent shopping destination for high-quality men’s sportswear in southern California. In addition to the Heron Haberdashery brand, the store offers best-in-class brands. Those brands include Anderson’s, Belvest, Incotex, Superga, and Zabattigli. Italian: Le camicie per uomo Heron coniugano l’elevata qualità della […]Read On
Young Italian brand Bartolotta & Martorana proposes a new vision. The vision is romantic garments with a touch of neoclassical combined with technological materials and craftsmanship. Despite their young age, the designers have already been in the spotlight. Winners of numerous fashion contests, the Sicilian Simone Bartolotta and Salvatore Martorana. Those are the symbols of the new generation of Italian designers that promise to make their way in the fashion world. Admirers of the dramatic, theatrical style of Alexander McQueen. Therefore, they create exciting garments proving both originality and creativity, but above all with a strong message. Bartolotta & Martorana is a fresh and modern brand. Their dresses are like self-portraits. In perfect balance between dreams and concreteness, between ideal and real. To them, fashion is the art of communication. Romantic Couture This is why their creations escape deliberately to the tide of trends that for a single season all flood. Then they withdraw quietly leaving the memory behind. Bartolotta & Martorana creates garments that can capture the spirit of the moment and what often is not what it seems. It takes courage and a considerable spirit of observation to be able to look beyond the surface of things. Moreover, […]Read On
Kim Kwang is a London based brand whose collection’s reinstates Kwang’s intention to create a refined and elegant silhouette. With his designs, one that resonates with his target customer. The customer that is independent, sophisticated and stylish woman. That woman is looking to push boundaries with her style and not be afraid to stand out from the crowd. Kim Kwang, the designer, graduated with a MA in Fashion Footwear from Cordwainers College. Also part of London College of Fashion as a Jimmy Choo Scholarship student. He gained a Graduate Diploma in Fashion womenswear from the famous fashion college, Central Saint Martins. Prior to studying in London, Kwang studied in Milan at Insituto Marangoni, working towards a MA in Fashion Womenswear. With Kwang being the first person accredited with the Jimmy Choo Scholarship, he worked alongside Jimmy Choo. He worked as a footwear designer on the Jimmy Choo Couture Shoe Collection for three years before creating his own label. Kwang’s style has evolved and inspiration for his AW18 collection is drawn from retro and vintage themes. Eclectic as form, Kwang explores feminine vintage styles while staying true to the brand with structural heels and more gender neutral sport lux looks. Kim […]Read On
ECLETTiCO is a new brand that combines the minimalist Japanese approach with the know how and craftsmanship of Italy. The concept of ECLETTiCO brand is born in Milan, Italy. Moreover, from the dream of an Italian leather goods craftsman and Japanese designer to create the perfect accessory. Through a marriage that combines tradition, technique and style. This project is rooted in the union between Made in Italy and the Japanese meticulous care for every single detail. Also, the passion for leather accessories leads to the study of every minimal modeling trait. Additionally from skin thickness to the way of how to reinforce each structure piece to create a better product. Also with high level craftsmanship and strong stylistic style. Many years of experience and passion for researched and refined materials have led to a continuous search and use of materials that represent the concept of the brand itself. Therefore, thanks to the collaboration with the best tanneries in Europe and with Italian craftsmen for small metal components. Eclettico’s high quality leave nothing to chance. The search for the best and most selected materials and leathers. Therefore, gives the product a unique aura that is achieved thanks to the skillful Italian […]Read On
Henry Daniel Jewelry has expanded to a new branch. Continuing on the path of excellence and know-how of Italian handmade, they branched out to to the accessories field. They now make handbags for day wear and evening wear as well as resort beach bags. All in fun and colorful way that the HDJ customers got used to. D4S London was Founded by Daniel in 2018 with the aim to specialize In Luxury handmade Italian accessories. The Henry Daniel Fashion Groups core philosophy is the manufacture and sale of a fun, versatile, and affordable luxury collections. Also designed accessories to meet the varied and dynamic needs of trend-conscious women and girls throughout the world. From their Trendy Evening Leather Bags to our Causal Beach Bags our collections range from a bag for every day of life not only smart but also causal wear and from summer to winter colors to Beach Vibrant Canvas Patterns there is a design for all seasons and tastes . Have a look at the newest jewelry pieces so finely made and nevertheless elegant and most definitely fun! The collection includes bracelets, rings and necklaces as well. The evening bags collection comes in a variety of colors […]Read On
Via Bartolomeo Giuliano 6N01 - Milano tel +39.02.76008194
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