Velvet Atelier – Experts in Craftsmanship
Who is Velvet Atelier
Velvet Atelier is a handbag company that is built on family, vision, and craftsmanship. They have a high focus on having quality one-of-a-kind bags that every person can love. As said on their website, they “create objects that convey emotion through the art of craftsmanship.” One look at their bags, and it is obvious that all bags are designed and made with love and care. While other brands have a focus on being trendy, Velvet Atelier focuses on timeless pieces that have effortless elegance and luxury. The most important part of their bags is the material they use. They use a high-end velvet that helps the bags be more luxurious and high-end.
Craftsmanship
Velvet Atelier takes great pride in the quality of their bags and in how you will love your Velvet Atelier bag forever. Each one of these bags is handcrafted in Spain, so each bag is not the same and is made with attention and care. The first and most important step of making these bags would be picking the material that will be used. Velvet Atelier uses high-quality French velvet, which is picked for its texture, durability, and ethical sourcing. Besides the velvet, they also use premium Italian calfskin leather, which is produced under strict ecological and ethical standards, making it a more responsible choice. Not only that, but they also have custom metal fittings, made entirely in Spain, with premium finishes and the logo engraved as a seal of authenticity for each of the bags. The choice of materials, sourcing, and even down to the fittings give these bags the feeling of being luxury. As if this brand could put any more heart into their bags, each one of their bags is named after a woman in their family. Why? Because “memory and ties are the soul of what we do.”
Social Media
Their social media fits the rest of the aesthetic of their brand as it is timeless, classic, and very clean. They keep their social media very active by following some trends and having frequent posts. They have posts that feature the bags close up, ways to style them, and their bags in day-to-day life. Velvet Atelier has a “seen on” story that can be viewed from their Instagram. The majority of the people are influencers who tag the brand on their post/story. This allows anyone to see how their bags look and hold up in everyday life.
Mindset
Velvet Atelier was born out of a philosophy that views beauty through the lens of the essential. They pride themself on having high-quality bags that are also one of a kind for each person. The way they keep up quality is to prioritize quality over quantity and have a lower number of units per collection. And more than that, they even have more exclusive capsule editions. In a world that is constantly moving from trend to trend, where mass production is the norm, Velvet Atelier chooses to be slow and mindful with their pieces. They launch limited edition capsule collections to ensure quality and will continue to have the timeless beauty that all their bags have. Although not active yet there will soon be adding a customization section to the website, where you can choose from different options to make your bag even more personal to you! A quick look at their website, and you can see how much quality and craftsmanship mean to them.
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