The Birth of a Brand Rooted in Avant-Garde Fashion In today’s ever-shifting world of avant-garde fashion, OBLADI rises as a luminous force of rebellion and creativity. From the very beginning, the brand has sought to push boundaries and redefine norms. Founded by visionary designer Doi Yasushi—previously acclaimed for his work with Yohji Yamamoto—OBLADI is far more than a traditional fashion house. Instead, it is a cultural statement and a movement that invites individuality, boldness, and innovation. Rather than conforming to expectations, OBLADI dares to challenge them. As a result, the brand has attracted a growing community of creators, artists, and free thinkers who believe that fashion should express truth, not trend. From D’énigme to OBLADI – A Legacy in Avant-Garde Fashion The roots of OBLADI trace back to the creation of D’énigme in 2018. That first label served as a creative foundation—one that would blossom into the full realization of OBLADI by 2023. Clearly inspired by The Beatles’ iconic song “Ob-La-Di, Ob-La-Da,” the brand embodies the phrase “Life goes on.” This message runs deep in OBLADI’s design philosophy. It encourages people to embrace life with all its irregularities, expressing identity with confidence and curiosity. Each piece becomes a wearable reminder

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