OBLADI fashion is more than just status
OBLADI Where Fashion is Fun, Craftsmanship Lives
At OBLADI,
fashion is more than just status—it’s an expression of freedom, rebellion, and
creativity. Born from the visionary mind of Doi Yasushi, after his legendary work with Yohji
Yamamoto, OBLADI is where bold ideas meet artistry. This isn’t just about clothes; it’s about
making a statement and embracing who you truly are.
Since the launch of the D’énigme label in 2018, OBLADI has been on a mission to shake up
the fashion world. By 2023, the brand fully embraced its evolution with a nod to the
rebellious spirit of The Beatles’ song “Obladi – Oblada,” reminding us that life goes on—and
so should our creativity. Here, we champion self-expression, knowing that style is as much
about the story you tell as the clothes you wear.
OUR PRINCIPALS
We believe in bringing craftsmanship back to fashion. No more 1-2 wear garments that end
up forgotten in the back of your closet. Each piece in our collection is a work of art, designed
to last and be loved, a testament to quality over quantity. OBLADI is for those who
understand that fashion is not just about trends, but about having fun, admiring the beauty of
design, and making fashion meaningful again.
Our designs challenge conventions—always fun, always bold, and never afraid to stand out.
With a playful nod to our roots, our logo of two facing butterflies symbolizes both resilience
and evolution. At OBLADI, we invite you to be part of a community that dares to dream,
break the rules, and love fashion in its truest form.
…….READ MORE
LOOB BOOK
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